About EndorFUN Sports

EndorFUN Sports is in it's ninth year of existence, the creation of multi-sport athlete Keith Jordan. Our idea was to bring world class races to New England and Texas, by offering top quality organization and amenities in beautiful locations. In addition, we strive to make sure that each athlete feels important, whether he or she finishes first or last, and to have FUN. We are attempting to make multi-sport more inclusive, allowing everyone the opportunity to fulfill their own goals and dreams. To this end:

• Bill is 65 and is married to Paula. They have 2 children.
• The bike he rides is a Gold Wing Motor Cycle.
• His favorite race is the Timberman.
• His greatest achievement is his wonderful family.
• His favorite place to Run, Bike or Swim is the Canadian Rockies.
• His favorite sport is Swimming which he has been doing 60 years.
• His passion outside of sports is Cooking.
• His goal for the year is to make it to 66.
• His favorite food is Pasta.
• His biggest pet peeve are unmotivated people.
• His favorite band is the Cleveland Philharmonic Orchestra.
• Self Description: I enjoy all that life has to offer!

• Terry is 47 and is married to Bob.
• She has 2 horses (Jabbat and Ollie) and 3 cats (Dirigo Isaac Asimov, Truffle and Verismo Kona).
• Her bike is a Independent Fabrications Crown Jewel.
• Her favorite race is The now defunct Keauhou-Kona Triathlon - followed closely by Timberman.
• Her greatest achievement is the work she has done for the American Lung Association.
• Her favorite place to Bike and Swim are the Western Mountains of Maine and Keauhou Bay.
• She is an Equestrian who has ridden competitively for 30 years.
• Her passions outside of sports are music, animals - horses especially, and her work with the American Lung Association.
• Her goal is not to get hurt this year and not be eligible to race as an Athena.
• Her favorite foods are Pasta and COOKIES!
• Her biggest pet peeve is people who don't do what they say they're going to do.
• Her favorite CD is Sons of Somerled by Steve MacDonald.
• Self Description: I learned a long time ago that you have to really love what you're doing. Gave up working in an office - got really tired of being indoors - now I work at an Equestrian Facility as a public relations/facility manager.
  I have a warped sense of humor and I question everything. I love music and the outdoors and will try just about anything once.
  I am a champion of the BOP'ers being one myself (swimming like a barge and not running = BOP). I race to get to the finish line.

Paul "Dad" Brinsden

• Stacy is 28 and unmarried.
• She has a 3 year old cat named Gizmo; he is definitely like a kid!
• She is a Jack of all Trades master of none!
• Her bike is the back of any Harley.
• Her favorite race is the Moose Man.
• Her greatest achievement buying her condo in May of 2007 by herself.
• Her favorite place to run is around the back roads in Laconia and Gilford.
• Her favorite sport is love golf (not really good at it) which she has been playing for about 3 years.
• Her passions outside of sports are family and friends! They say you are lucky if you can count your friends on one hand- I have found that great group of friends.
• Her goals for the year are to be more active in the community. We live in a great community with so much to offer I just want to be part of that. I also was to raise awareness of PKD (Polycystic Kidney Disease).
• Her favorite foods are green grapes and Granny Smith Apples and Gummy Bears.
• The person she would most like to meet is the love of her life!
• Her biggest pet peeve is people not doing what they say they are going to do ~ that drives her crazy
• Her favorite bands are Rascal Flatts and Kenny Chesney.
• Self description: I am an independent, knows what she wants, tee shirt and jeans kinda person. I am always up for helping out. I treat people the way they want to be treated. My favorite saying is "Life is a Journey not a Destination"!

• Paul is Claire's Dad and Keith's acquired Dad and married to Wendy (the Athlete's Food Tent lady). Paul is OLD and a Brit and therefore from another planet.
• He's the lunatic who encouraged Keith to get into this tri thing by making all the first generation equipment in NH from donated lumber! He also built all the new equipment in Texas. If you hang your bike on it or run under it, he made it. He's still trying to figure out how Keith persuaded him to do this.
• His favorite bike is one with an engine and a very favorable power to weight ratio. His favorite ride is through London rush hour on a sports motor bike.
• His favorite races are the ones without wind and rain storms (especially wind) of Biblical proportions.
• His greatest achievement is retiring from a full career in Shell only to find he had to work harder, without air conditioning, for Endorfun Sports.
• His favorite place to run is anywhere that is sloping gently downward, not too far and ending at an English pub that is well furnished with cool pints of bitter, pickled onions and steak pies.
• He grew up playing what REAL men play …. RUGBY. ALL other games are for wimps. In fact he went to the school where it was invented so it is also one of his two religions.
• His passions are: family above all, making fine furniture, classical choral music (remember, he's the one from another planet) and military history. He also gets quite excited when he can dodge Keith's next bright idea for something that needs to be built, stored, loaded and hauled around.
• His goal for the year is to get the Texas equipment logistics improved so it's less work. (Remember, he's OLD).
• His favorite food is roast lamb and mint sauce and lemon meringue pie made with REAL lemons.
• The person he would most like to meet is Attila. What?...... he had some good ideas!
• His biggest pet peeve is politics and all those involved.
• His favorite bands are: Any good orchestra and/or choir playing music not later than 1800. (He doesn't even recognize what some others put in this section but then …… he's from another planet).
• Self description: He's a moderately robust, somewhat overweight, 65 year old committed carnivore who loves shaving wood, banging metal, remodeling, eating well and sleeping well. He refuses to grow old gracefully and has little patience with any body part that is not performing at least adequately. He often finds himself on the politically incorrect side of most issues and appreciates people who are reliable and get things done. He is an active Anglican (Episcopalian) and has compassion for the dispossessed and oppressed and tries to do something about it in some small way.

• Lily is 42 married to John. They have 3 children.
• Her bike is a Lemond.
• Her favorite race is the Mooseman.
• Her greatest achievement was going thru labor 3 times.
• She likes to run in the woods.
• Her favorite sport is running which she has been doing "forever".
• Her passions outside of sports are cooking, wine and traveling to new places
• Her goal for the years is to race harder.
• Her favorite food? Is Wine a food?
• Her biggest pet peeve is litter bugs
• Self Description: I have been married for 18+ years to John with three great kids, Caitlyn, Chris and Jack. I am a full time domestic engineer with sideline jobs as a spinning instructor and Run Captain for Endorfun Sports. I have enjoyed both sides of Triathlon (racing and putting on events with Keith and the Crew.) I enjoy the Lakes Region for it's beauty and healthy living lifestyle.

Alex Indeck

• Mikey is 39 and unmarried.
• He is a maimtanance/pool operator.
• His bike is a Cannondale Judge D.H.
• His dream bike is a Cannondale Slice Carbon or the Cannondale that Danilo de Luca used to win the 2007 Giro.
• His favorite races are Mount Snow Nationals and Mooseman.
• His greatest achievement was being at Mtn. Bike Worlds in Vail 2001 and placing top ten in my division..(and touring with the band Pennywise…).
• His favorite places to Run, Bike or Swim are anywhere in the White Mountains and Vermont too.
• His favorite sport is mountain biking which he has been doing for about 10 years.
• His passions outside of sports are music, good coffee, hiking/mountaineering, being up above treeline in winter.
• His goals for the year are to get back playing music and to be faster on my downhill bike !!!!!!!!
• His favorite foods are Mexican and pezza.
• His biggest pet peeve are "people that rely on me to do a simple task !!!"
• His favorite band is Apocolyptica (from Finland).
• Self description: i'm just a dude who is energetic,passionate about biking, very giving of himself for others, a music fanatic, who also loves being around his endorfun family as well as all the athletes who come to our races !!!!!!!!

• Alex is 39 and married to Audra.
• He is an engineer (full time) and part time cycling coach.
• The bikes he rides are: Felt Z1, Cervelo Carbon Soloist, Derosa Team.
• His dream bikes are a Cervelo Carbon Soloist SL and a Felt-DA, both tricked out extra light.
• His favorite races are Mooseman, Crank the Kanc TT (when the weather is good) and Turtle Pond RR.
• His greatest achievements are putting up with the stresses at his day job and starting up A&A, Audra's and my first business venture.
• His favorite places to run, bike or swim are the White Mountains and Lakes Region. He also enjoys the shoreline of CT, the Lake Placid bike course, and hiking AZ.
• His favorite sport is bike riding which he has been doing since he was 5 years old.
• His passions outside of sports are cooking and eating good food.
• His goals for the year are to have a successful start-up for my cycling coaching business, become a more consistent swimmer (and finish a half iron aquabike), and make more time to spend with Audra other than working races together (smile more).
• His favorite food is mainly Italian, but he loves to eat just about anything.
• He would most like to meet? Big Jens Voigt and The real Keith Jordan.
• His biggest pet peeves are athletes at the races with bad attitudes who are not considerate and feel they can pull gear from transition and drive out before all the bikes are back in to T2.
• He listens to all music except for country/western; Enjoy Jimi Hendrix, Old School Hip Hop, Classic/New Rock, Frank Sinatra, etc….
• Self description: Just a mild mannered engineer nerd sporting techno-geek.

Claire Brinsden Jordan

Keith Jordan

• Claire is married to Keith and they have one child, Ian (unless you count Keith).
• She is "The Money Lady" of EndorFUN Sports, and a "Hybrid" working/stay-at-home mom.
• She avoids bikes at all costs.
• Her dream bike is one that doesn't require pedaling.
• Her favorite race is the kind where EVERY athlete goes home safely to their family.
• Her greatest achievement: "Pushing an 8 ½ lb baby through a teeny-tiny hole in my body without drugs… and receiving a full academic scholarship to Emory University (the latter being the easier one)."
• Her favorite place to Run, Bike or Swim is on fantasy island
• Her favorite sport is Ballet--hey dancers are TREMENDOUS athletes! Been doing it for 31 years.
• Her passions outside of sports are family, dance, yoga, gardening, music, theater, animals (can't get enough of "Project Runway"), and sleeping a lot.
• Her goals for the year are "to keep juggling all of my balls in the air, and still take time to enjoy the circus around me".
• Her favorite foods are Marks & Spencers Double Cream (only available in England)…and any other food or drink that requires fresh whipped cream on top.
• The people she would most like to meet are the Dalai-Lama… or if he's not available Brad Pitt will do.
• Her biggest pet peeve is anything that results in her having to clean
• Her favorite bands are: Death Cab For Cutie, The Shins, U2, R.E.M., Ben Folds, Tori Amos, Tegan and Sara. I also love classical music and anything from Cirque de Soleil.
• Self Description: I am an introverted, exhibitionist, pesco vegetarian, Episcopalian, Buddhist, mommy and wife who loves to dance and organize stuff.

• Keith is married to Claire and they have one child.
• He is El Presidente of EndorFUN Sports. Grand Poobah of the Royal Order of Water Buffalo.
• His favorite bike is his Big Wheel.
• His dream bike is any one that doesn't collide with FedEx Trucks.
• His favorite races are the ones without rain.
• His greatest achievement: "picking lint out of my belly button".
• His favorite places to run are on the Timberman run course on Lake Winni and Lady Bird Trail in Austin, TX.
• He grew up playing Basketball, baseball, and tennis. Now, his love is triathlon and running.
• His passions outside of sports are the Red Sox, Patriots, and Celtics, of course. He also likes playing guitar, family, art, sleeping alot, food too.
• His goals for the year is working hard to create a lasting impact through charities. The EndorFUND for children and underprivileged is something really important to him.
• His favorite food is Pizza. He has also been lobbying for Red Bull to be put into the food pyramid.
• The person he would most like to meet is Michael Stipe,
• His biggest pet peeve is cleaning the lint trap on the dryer.
• His favorite bands are: Death Cab For Cutie, The Shins, R.E.M., Counting Crows, Ben Folds.
• Self description: Beer-swilling party ape...Hermit....depends on the day, I suppose. Ultimately, I have extremely high expectations for myself and those around me. One of my favorite quotes is from Abraham Lincoln..."whatever you are, be a good one...." Well, I try to live by that in whatever I do.
  I'd have to say that I always want to do the right thing and have my son feel as though I'm a good role model. To be able to have a positive impact on those immediately involved with you on a daily basis, while also striving to make things better for others that you may never meet. Fairly substantial goals, but when I'm 90, I want to be able to look back and be proud of what I'd accomplished.

Carol Lionetta

Mary Welch

• Carol is 65 and is married to Bill.
• She has 3 children and 6 grandchildren.
• She is retired
• She doesn't ride a bike or dream about them.
• Her favorite race is the Timberman .
• Her greatest achievement is successfully raising a family.
• Her favorite place to exercise is Ellacoya State Park.
• Her passion outside of sports is staying healthy.
• Her goal for the year is to go on a cruise.
• Her favorite food is pasta.
• The person she would most like to meet is Garth Brooks.
• Her biggest pet peeve is cell phones.
• Her favorite band is Areosmith.
• Self description: I enjoy being with people and helping.

• Mary is 63 and married to Bob.
• She has 2 children and is about to become a grandmother.
• She is now retired, but used to be VP of a software asset management company, negotiating contracts with F1000 companies and advising very large software developers on pricing and licensing models.
• She thinks all of the races are really great, but thinks the Timberman has to have an edge as it is the first Tri she worked. The athletes and the crew are what keep her coming!
• He greatest achievements are staying married for 35 years and bringing up two wonderful kids. Business stuff is great but family (including all the athletes she gets to see year after year) are really great too.
• Her favorite sport is running and she is proud of finishing two half marathons - many 10K's.
• Her passions are family, church and friends.
• Her goal for the year is to become a successful grandmother.
• Her favorite restaurant is Taste of Thai (a local restaurant in Knoxville); their veggie dish with brown rice tops.
• The people she most wants to meet are all returning and new athletes.
• Her biggest pet peeve are people who get on the express lane in the supermarket with many more than the designated number of items.
• Her favorite band is Lenny Emery.

• Mick is 56 and married to Leah. They have two children, Chris and Olivia.
• He is a Physical Therapist.
• The bike he rides is a Masi Gran Criterium.
• His favorite race is the Timberman.
• His greatest achievement raising his family.
• His favorite place to Run, Bike or Swim is Henderson Harbor New York (Lake Ontario).
• His favorite sport snow skiing which he has been doing 53 years.
• Passions outside of sports are playing guitar, music, and tanning.
• His goal for the year is staying healthy.
• His favorite food is Sushi.
• His favorite band is David Wilcox.
• Self Description: I am living the best life I can imagine here in New Hampshire. I love the outdoors and I spend a lot of my time outside. In the winter time I ski as 3 to 5 times a week. In the spring, summer and fall I cycle, run and hike. I love the water and spend a lot of time either swimming in it or boating on it. I am a big music fan and enjoy playing the guitar. All of these things I love even more when I am doing them with my family.

• Audra is 39 and married to Alex.
• The bike she rides is an Independent Fabrication (soon to be a Felt).
• She is our Director of Development/Volunteer Coordinator.
• Her greatest achievement is knowing that she is a part of the end result of the races we put on.
• Her favorite place to Run, Bike and Swim is on the shoreline in CT.
• Her favorite sports are biking and running and she has been doing both for a long time!.
• Her passions outside of sports are family, friends and travel. (Of Course my Job)
• Her goal for the year is going back to school.
• Her favorite food is Italian .
• Her biggest pet peeve is inconsiderate people.
• She loves all types of music.
• Self Description: I am a fun loving, hard working individual who truly loves what I do for work! I have been married for 5 years to a great guy named Alex and we currently live in New Hampshire.